Tickadum
Access for India's most passionate sports audience.
There's a particular kind of loneliness in watching great sport through a screen.
Ask any Indian of a certain vintage and they'll tell you all about it. We grew up on grainy telecasts, squinting at Wimbledon finals that started past midnight, catching World Cup football matches on radio when the picture gave up. We fell in love with sport, deeply and without reservation, but always from a distance. The stadium was a rumour. The crowd, a soundtrack. The whole thing happened somewhere else, to somebody else, while we watched.
And yet, we watched. Generations of us.
But something has shifted.
The right, and the means, to simply be there. At Wembley. At Roland Garros. At the MCG on Boxing Day. Not as a curiosity, not as an exception, but as fans who showed up because showing up is what fans do.
The appetite was always there. What was missing was access.
Tickadum exists for that shift. We exist because a fan should be able to get to their dream stadium without navigating three websites, a dodgy reseller, and a small crisis of faith. We exist because Indian sports fandom has earned its seat at the ground, and somebody ought to hand it the ticket.
So that's us. We get Indians into stadiums around the world. The screen was a fine place to start. It was never meant to be where the story ended.